B2B SaaS Sales Strategy Development for Steps AI

Closed
Main contact
Steps AI
Toronto, Ontario, Canada
Project
60 hours per learner
Learner
Toronto, Ontario, Canada
Intermediate level

Project scope

Categories
Competitive analysis Marketing strategy Market research Sales strategy
Skills
sales process sales strategy target market strategic planning market trend business metrics performance metric market analysis product lining business to business
Details

Steps AI is seeking to enhance its B2B SaaS sales strategy to effectively reach and engage potential business clients. The project aims to develop a comprehensive sales strategy that leverages current market trends and aligns with the company's objectives. Students will analyze the existing sales processes, identify areas for improvement, and propose actionable strategies to increase sales efficiency and effectiveness. The project will provide learners with the opportunity to apply their knowledge of sales techniques, market analysis, and strategic planning. By focusing on a specific product line within Steps AI, students will gain insights into the unique challenges and opportunities in the B2B SaaS market.



Key tasks include:


- Conducting a market analysis to identify potential business clients and competitors.


- Reviewing and assessing the current sales process and identifying bottlenecks.


- Developing a strategic sales plan with clear objectives and tactics.


- Proposing methods to measure the success of the implemented strategies.

Deliverables

The project deliverables will include a detailed sales strategy report and a presentation summarizing the findings and recommendations. The report should outline the proposed sales plan, including target market segments, sales tactics, and performance metrics. Additionally, students will provide a SWOT analysis of the current sales approach and suggest improvements. The presentation will be delivered to Steps AI's management team, showcasing the strategic plan and expected outcomes.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
It & computing

At Steps AI, we’re a team of passionate experts who believe in the transformative potential of AI. Our mission is to make AI accessible and useful for everyone. We achieve this by offering a dual approach to our services:

EdTech Solutions: Specializing in AI grading and virtual teaching assistants to enhance the educational experience.

Proprietary RAG-Based Applications: Developing versatile Retrieval-Augmented Generation (RAG) technologies for creating advanced chatbots and virtual assistants, applicable across various industries.

Our team, consisting of AI experts and researchers from various tech giants, combines creativity, technical skill, and extensive industry insights to offer unparalleled solutions.